Unlock a world of possibilities beyond the standard features.
Imagine an e-commerce platform that molds to your vision, not the other way around. With our customizable feature library, you can craft the perfect online experience tailored to your unique brand and audience.
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CUSTOMER FACING FEATURES
User Engagement:
Default Nextbrand storefront
Nextbrand comes with a fully functional storefront that fits well with most use cases and provides a nice, mobile-friendly experience. It may be tweaked as any Rails & Bootstrap application.
PWA
Nextbrand works well with a custom, progressive frontend – blazing fast, app-like storefront, always up to date, working even with a very poor mobile connection or offline.
Blazing fast search
Nextbrand combined with Elasticsearch, a powerful search engine, provides amazing user experiences at “ludicrously awesome speeds” even with millions of SKUs.
Suggested search results
Upsell easily by suggesting products with images matching a search phrase, while the user is still typing it. Elasticsearch keeps your users exploring brands or categories.
Experience Personalization:
Product recommendations
Suggest products matching individual user’s interests. Go for simple Nextbrand recommended products or apply advanced analytics and machine learning with 3rd parties.
Personal relevance
Fine-tune product listings or search results to surface items with healthy profit margins or display products relevant for an individual user based on their shopping history.
Wishlists
Monetize the power of wishlists. Send out promo offers for wishlist products, alert users about products coming back in stock or share wishlists with other users for gift shopping.
Product Personalization
Gift packaging
Allow users to add gift packaging, a personal note and a recipient shipping address to turn a regular order into a personal gift. Promote it before holidays and special occasions.
Name or initials
Allow your users to personalize their orders with their name or initials to make them special and… personal. Gifts also go very well with recipient’s initials
Payment Methods
Credit and Debit Cards
Nextbrand accepts all major cards through one of the 144 supported payment gateways. Nextbrand stores only the card type, expiration date, name, and last 4 digits for PCI compliance.
Country-specific payments
Nextbrand supports local, country-specific payment methods in over a hundred countries. Review a country list supported by Active Merchant, a Shopify library used also by Nextbrand.
Installment payments
Nextbrand combined with Afterpay allows sellers to offer installment plans for online shoppers, allowing a purchase to be paid for in four equal amounts, due every 2 weeks.
Fast Checkout Support
PayPal Express Checkout
With Express Checkout, the buyer checks out and pays without entering any shipping or billing info because PayPal provides the stored information, expediting checkout.
Apple Pay
Apple Pay allows users of iOS apps, watchOS apps, and websites in Safari to quickly and securely checkout without even providing their payment, shipping, and contact information.
Amazon Pay
Amazon Pay‘s checkout streamlines the whole process for buyers with existing Amazon accounts and can help increase conversions & lower cart abandonments.
Subscriptions Support
Nextbrand subscriptions
Built in Nextbrand’s subscriptions allow to set subscription period, but also skip charge and delivery when needed. All the settings are available to both the user and store admin.
3rd party subscriptions
Nextbrand works well with 3rd party subscription solutions, such as Chargebee, allowing to leverage multiple pricing plans, trial period, pro-rating, and many other functionalities.
Membership sales
Nextbrand allows to create Amazon-Prime-like experiences, granting members access to discounts, free shipping, priority customer support and other privileges.
User Convenience
Expedited shipping
Nextbrand allows to split an order into multiple shipments. If some items go out of stock, only the in-stock items will be shipped immediately, while the others will be backordered.
Returns
If a customer finds the item they ordered doesn’t fit or was damaged in shipping, a store admin may issue RMAs (Return Merchandise Authorization) and process their return.
Refund or exchange
While processing an RMA a store admin selects a reimbursement to refund a user, once the items are returned and approved, or an exchange to ship a new item to the customer.
OMNI CHANNEL & INTERNATIONAL FEATURES
Omnichannel Capabilities
Online sales
Nextbrand is a fully featured online store allowing to run multiple storefronts from a single admin dashboard, supporting multiple stock locations for omni-channel sales.
Retail
Sync product catalog, inventory and orders between Nextbrand and retail stores. Optimize shipping by moving inventory in bulk from one stock location to another.
Wholesale
Go big with a wholesale business model with your online store. Manage stock by moving it between stock locations to optimize fulfillment. Negotiate payment terms for B2B clients.
Call center
Support incoming customer requests or outgoing campaigns with a store dashboard, so the agents may place orders, adjust line items, apply discounts, process refunds or exchanges.
VIP guided sales
Service your VIP clients by guiding them, even screen sharing while exploring the product catalog, placing orders on their behalf, handling their returns, reimbursements, exchanges.
International Sales Capabilities
Multiple storefronts
Use Nextbrand to run and manage multiple country experiences with local translations, product catalogs, pricing, currencies, payment methods, tax calculators, shipping methods.
Fixed or dynamic pricing
Pre-set prices per each country or run a dynamic currency exchange to mitigate exchange rate exposures. Adjust pricing per each country to optimize for a local market fit.
Translations
Allow users to use a country picker and switch to their native language translation. Nextbrand supports both Left to Right and Right to Left orientations allowing you to truly go global.
MARKETING FEATURES
Content & Campaigns Management
Nextbrand SMS
Nextbrand comes with a simple content management, which may be fitted with any popular WYSIWYG editor, to edit homepage elements, editorial product listings or T&Cs.
Marketing & Merchandising Support
A/B testing
Forget trial and error. Experiment and streamline your shopping experience to get those mobile and desktop conversions up. Use Optimizely, Google Optimize, Crazy Egg.
Email marketing
Capture emails to drive user retention, stimulate loyalty, ask for referrals, hand out rewards, segment your user base, upsell and cross-sell. Use Mailchimp, Listrak, Klaviyo.
Big data
Make your marketing data-driven and keep optimizing your business. Use Segment.com to gather user-focused data, store it, mine it, visualize it, understand and act on it.
Sales reports
Use Nextbrand Reports to see what your orders’ item total, adjustment total, and sales total was for a selected period of time, for each currency you accept. Slice it anyway you want.
Analytics dashboards
Explore your business metrics on mobile or visualize them on desktop. Use Nextbrand with KISSmetrics, Mixpanel to track your KPIs and make informed data-driven decisions.
Heat Maps
Track and visualize user flows, movements, clicks, scroll events, and keystrokes. Use Nextbrand with HotJar, Heap, MouseFlow to understand behaviors and funnels.
Social Media Integrations
Social login
Allow your users to sign up and sign in to your store with Facebook, Google, Twitter, Linkedin. Nextbrand handles authorization, account creation and association.
Social sharing
Nextbrand allows you to leverage Facebook Open Graph protocol to enrich product pages and allow effective social sharing. Decide what you want to show: a title, description, an image.
Facebook integrations
Facebook (with Instagram) is a key marketing platform, so why not go all-in with Facebook Pixel, Facebook Ecommerce Catalog, or Klaviyo segmentation and automation.
Community & Social Ecommerce
Client reviews
Engage your user base with Nextbrand product review and rating functionality or connect 3rd party engines, such as Yotpo, to then display customer content at key conversion points.
Referral marketing
Drive sales by turning your users into brand ambassadors and rewarding them for referring your Ecommerce business to friends. Use Smile.io, Yotpo, or any other platform.
Live chat
Introduce some human touch allowing users to contact your customer staff, chat with them, log all conversations, create self-service knowledge base, track chat metrics.
Promotions & Rewards
Promotions
Nextbrand promotions functionality allows you to offer coupons and discounts to your site’s users, based on the conditions you choose. Configure Rules and Actions to rule them all.
Store credits
Reward or appreciate your users by granting them Store Credits, a virtual currency of your store. Users will be able to use it to make partial or full payments on checkout.
Gift Cards
Dress up Store Credits as Gift Cards and hand them out to your users. Or allow users to purchase gift cards as regular products – either digital (by email) or physical (regular shipping).
Upselling
Product collections
Group products by an underlying theme, such as an upcoming season or a dress code, traversing product categories. Organize matching products in a list for easy browsing.
Product bundles
Bundle a small number of products which go well together for easy add to cart action. Suggest which tie goes well a shirt and a jacket, slap your seal of approval on it.
Multipacks
Suggest purchasing multiple containers, quantity bigger than one for a particular product (line item), for user’s convenience, to save them the trouble of running out too soon.
SEO Support
Basic SEO
Nextbrand makes sure to yield relevant, meaningful URLs, infuse product pages with keywords, use clean and mobile-friendly code, which search engine appreciate.
Advanced SEO
Nextbrand supports Schema.org microformats, up-to-date sitemaps, lets you optimize for speed with full-page or fragment caching, host static assets on S3, use a CDN, use lazy loading.
Unique content
There’s no SEO silver bullet, but what sure matters is unique editorial content blended with products and user generated content, such as client reviews. Social reputation helps.
BACK OFFICE FEATURES
Customer Management & Support
Customer data & history
As an Admin you can create users, set their roles, edit and delete them. Review their personal data, address book, orders, items or store credit balance.
Helpdesk integration
Integrate Nextbrand with any customer support or CRM solution. Connect support tickets to products, orders, shipments, payments, refunds, reimbursements, user accounts.
Customer self-service
While answering customer support questions, build a searchable FAQ knowledge base to allow customer self-service. Nothing beats response time of an FAQ list.
Product Catalog Management
Product management
Nextbrand features a robust product interface for designing a product catalog which may be later explored, searched, filtered, sorted for superior SEO, UX, and sales results.
Category management
Define as many separate category trees as needed. Empower users to browse and filter products in multiple currencies, languages, wholesale or retail groups.
Contextual commerce
Create a unified taxonomy structure for all types of content, such as articles, multimedia, shoppable products, to present them contextually in order to drive traffic and sales.
Inventory Management
Stock tracking
Nextbrand gives you a great deal of leverage in managing inventory across sales channels and locations. Track stock movements, receive stock, make stock transfers, optimize!
Source of truth
Nextbrand automates tracking stock changes and integrates well with other sales channels or locations, so it may very well serve as the inventory source of truth for other systems.
RMA support
The sales process is never linear, so Nextbrand tracks inventory while processing returns and exchanges, allowing reimbursements only upon product receipt and approval.
Taxation Management
Tax configuration
Nextbrand features a robust taxation engine with Tax Categories, Zones and Rates integrated with shipping calculators, order adjustments, with various user presentation settings.
Multiple tax regimes
Nextbrand not only supports various types of taxes for product categories, but also various tax calculations for all the zones and jurisdictions (US, CA, EU) your multiple storefronts operate in.
Avalara AvaTax
AvaTax delivers zip code-based real-time rates directly to Nextbrand at the moment of purchase for 12,000+ U.S. tax jurisdictions. It’s critical for the shopping UX to get it right.
Shipping Management
Shipping methods
Define as many Shipping Methods as needed, per each geo Zone, in compliance with pre-set Shipping Categories, utilizing robust Nextbrand Shipping Calculators for a great checkout UX.
Shipping costs
If you need to fetch shipping costs in real-time from one of the shipping carriers, while a customer is checking out, integrate Nextbrand with Shippo, ShipWire, or ShipStation.
Tracking shipments
Providing a tracking URL to a user is a must for any shipping method. Use Nextbrand to track packages from any Stock Location or use a 3rd party for improved, detailed tracking.
Order Management
Managing orders
Nextbrand empowers admins to search, review and manipulate customer orders – processing payments, issuing refunds, confirming shipments, applying adjustments.
Processing payments
Nextbrand admin dashboard surfaces payment states and risk flags for each payment made through every payment method. Make informed decisions and expedite orders.
Processing shipments
Nextbrand lets you control each factor affecting the shipping process, both globally or for each order: shipping structure, shipping states, split shipments, special shipping treatment.
DEVELOPMENT CAPABILITIES
Flexibility
Developers in control
Most business owners will not be satisfied with the generic templates and functionality. Nextbrand is flexible enough to accommodate most needs, but offers devs full control. It’s open source!
Time saver
Nextbrand is a production ready store, but it is also a developer framework to be used as a solid foundation for a more sophisticated application. Either way, time saved!
Extensibility
Official extensions
Nextbrand offers a collection of officially maintained and developed extensions that provide additional, optional functionality while keeping the Nextbrand Core simple and lean.
Extend on your own
Keep your code simple and beautiful. Extensions are a convenient way for organizing and isolating discrete chunks of functionality or sharing reusable code with one another.
3rd party integrations
Using industry-leading 3rd party solutions not only saves time to market but also lets you focus your efforts on the Ecommerce core business and optimizing your platform.
Microservices & Integration Support
REST API V1
Nextbrand provides a suite of officially maintained and developed APIs that offer additional, optional functionality, all the while maintaining a streamlined and uncomplicated Nextbrand Core. These APIs deliver data in JSON format, enhancing the overall versatility of the platform
Cloud Readiness
AWS, Azure, Google Cloud
More demanding applications scale nicely on any popular cloud platform. Load test have proven that with the right architecture, Nextbrand scales up to 10,000 concurrent requests.
CI/CD
Continuous Integration and Delivery allows developers and testers to shorten delivery cycles and automate testing. Speed shouldn’t compromise quality.
COMPLIANCE
Flexibility
PCI Compliance
Nextbrand follows Ruby on Rails security guidelines as well as industry-standard security practices in handling credit card data. It also relies on payment gateways for PCI compliance.
Accessibility
Make your website compliant with WCAG by setting the right order of focus throughout the site, correct HTML syntax, sufficient contrast, and proper handling of pop-ups. Easy!
GDPR Compliance
GDPR regulations are not about any specific tech solutions and Nextbrand is secure as much as it can be out of the box, so just hire a GDPR lawyer and use a compliance progress meter.
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